The American Gaming Association predicts that a record 46.6 million American adults will bet on at least one NFL game for the upcoming season, according to research it conducted in late August.
This represents a 3% year-over-year increase from the 2021 projections, as more than half of the US adult population – 132 million – can now legally place a bet in their own state. AGA research showed that fewer of the 2,200 people surveyed expect to place a bet with a bookmaker, with 13% saying they would compared to 15% last year and 18% in 2020.
The AGA also noted that the number of people who expect to place a bet with an unlicensed bookmaker in a state without legalized sports betting is 50% higher than in states where it is legal.
“The continued interest in NFL betting reflects the continued growth and maturation of legal sports betting across the country,” AGA President and CEO Bill Miller said in a statement. “Consumers clearly want legal sports betting options and understand the regulated industry’s fundamental liability commitments.”
The NFL season kicks off Thursday night with the Super Bowl champion Los Angeles Rams hosting the Buffalo Bills. The NFL, which last year made official league partners DraftKings, FanDuel and Caesars and endorsed sports betting operators of FOX Bet, BetMGM, WynnBET and PointsBet, is the main driver of sports betting in the United States. billion legally bet on sports nationwide in 2021.
There are 36 states with legal betting, including those with tribal games, with Kansas being the most recent to launch on September 1. This is also the first full NFL season for which New York will offer mobile betting, and the Empire State has already surpassed Handful of 10 billion dollars since the launch of online betting in early January.
Awareness of responsible gambling is also increasing
#Kickoff2022 comes at the start of Responsible Gambling Education Month. With the growth of sports betting, Americans are becoming more knowledgeable about responsible gambling. pic.twitter.com/EqNLu4PmHZ
— American Gaming Association (@AmericanGaming) September 7, 2022
The increased availability of betting on NFL games has also contributed to increased awareness of responsible gambling, according to the AGA study. More than half (51%) of respondents recalled seeing or hearing more about responsible gambling in the past 12 months than in previous years, and 9 in 10 said they had seen or heard something about responsible gambling. responsible gambling in the past year.
The message resonated – 82% of respondents believe responsible gambling programs are somewhat or very effective, and more than 4 in 5 respondents believe the gaming industry is committed to encouraging responsible gambling and tackling gambling. problem gambling.
“Responsibility is a foundation of regulated sports betting in the United States and a clear competitive advantage as we continue to build a sustainable market,” Miller said.
The AGA has partnerships with the Washington Commanders and New York Jets to promote its “Have A Game Plan.” “Bet responsibly” campaign.
AGA research also estimated that around 10.6 million people will place a bet on a retail sports betting site this season, up 2% from last year and 61% more than in 2020, when this season began as the worst of the COVID-19 pandemic began to ebb.
But online betting, which notably picked up during the pandemic, continues to be the preferred method for bettors when it comes to the NFL. An estimated 23 million people are expected to place a bet online, 18% more than last year and more than double the figure for 2020.